Most business owners become overwhelmed with too much to do when their business is growing. As our business grew there were so many things to juggle and do. We ended up losing business and missing opportunities because we were busy with all the day-to-day doing instead of managing and delegating.
Big mistake and we quickly learned to hire a team to help us grow our business.
So how do you free up your time even if you have a brick-and-mortar business and are “doing” too much?
Outsourcing and getting heavy tasks off your plate.
Let’s look at how an OBM can help a business that isn’t online.
Manage Projects
Create project plans including timelines, processes, and people
Setup and maintain project management tool
Delegate details of the project to the team
Communicate project status and ongoing details to team members
Follow-up with the team and ensure tasks are completed on time
Manage project budgets
Handle challenges of the project and focus on a solution
Lead the project team from beginning to end
Manage Team
Review and update job descriptions
Create KPIs for each role
Manage hiring and screening of candidates
Screen candidates
Improve current hiring process
Craft job postings
Share opportunities for jobs on a variety of networks and groups
Check references, make an offer, and get a signed contract from a team member
Hire high-quality team members
Handle team challenges
Create appreciation and motivation programs for the team
Manage Operations
Review key systems of a business including marketing, customer service, billing, communication, back-ups, follow-up, and delivery of services
Create processes and tools
Create and maintain an SOP guide
Track Metrics
Track key metrics for the business on a weekly and/or monthly basis
Set up a reporting system including key metrics
Analyze and create visual graphs of the metrics
Review and report on Google Analytics metrics
Manage your Website & Digital Marketing
Manage your online presence on Indeed, Glassdoor, and social media accounts
Review content and links on the website and digital platforms
Manage website updates and redesigns
Find and hire design teams
Set up behind the scenes for list building, purchases
Test all links, forms, and buy buttons
Set up a store page with all offerings and products
Manage website updates
Manage your Marketing
Set up and monitor email campaigns and results
Manage ads and promotional materials
Coordinate with affiliate and JV patterns for promotions
Manage the day-to-day implementation of the marketing strategy which could include:
Affiliate marketing
Articles and blogging
Audio/Video
Email marketing
Publicity
PR
Social Media
Speaking engagements
Conferences
Swag
Set up Systems
Create an email management system
Create a scheduling system
Create a system for planning
Set up your EOS templates and system
Strategic Planning
Create 90-day strategy plans
Create an action plan to achieve goals
The overall goal here is to free up the business owner so they know things are getting done, done well, and not by them! When an online business manager can free up space for the business owner, they can focus on making more sales, developing products, and getting things done that will create revenue and build their business.
Dana Hitchcock is an Online Business Manager and a People - Processes - Projects Strategist. She helps entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to streamlined and fancy-free!
After over 20 years in education and a decade as a successful entrepreneur, she launched her own business to help entrepreneurs clean up the back end of their business. She is a Certified OBM and HR professional. In her spare time, she loves watching Food Network, especially Alton Brown, and cooking up new things.
Dana is also a wife, and mom of 4 with dreams of traveling the world and seeing it all!
Book a free call to talk more about your business goals and vision. Let's see if hiring an OBM is the right fit for you and your business.